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Three directions for The Ellwood
01Shoreline
The Duke's playbook, turned up. Live water hero, brush-script type, teal color blocks, coral reservation tab.
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02Golden Hour
Cinematic and dark. Scroll-pinned sunset reveal, horizontal gallery, oversized serif with the brand script.
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03Surf Club
Vintage California surf poster. Paper texture, duotone photos, stacked type, gig-poster Nash Nites.
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